Assemble your team and collaboratively begin by making a list of all the emotional and rational reasons you want a web page/site.  Consider how you communicate now, and how a web page might add to or change your communication. Create a statement of purpose and clarify your objectives at the beginning of your project.

Some purposes might be:

• to inform,
• to educate,
• to entertain,
• to publicize,
• to communicate,
• to advocate.

To be effective, all writers, even web page writers, need to identify their purpose and their audience. Try to answer these questions:  why do you want a web site?  who will visit your web site?  These answers help define a focus for your webpage.  Web pages that try to do too much seem unfocused and haphazard.  The purpose, or multiple purposes, of your web page and your intended audience will guide the choices of content, design, style, and tone.

Kinds of Web Pages is a table created by Karen Schwalm that categorizes Web publications
according to some important features: their purpose, audience, and method of construction.