Collaboration with: GCC College Research Services, Matt Ashcraft, 845-3968, Director, Amber Daines, Research Assistant, 845-3601; Jose Mendoza, Multicultural Affairs Program, 845-3079, Maggie Carrasco, Staff Assistant, 845-3565; Rosemary Cooke, Financial Aid Technician, 845-3469
Program Description
Methodology: Enrollment
Management: Data base tracking systems can help student
services programs monitor enrollment and registration, and gauge the
overall effectiveness of minority recruitment efforts through
personalized enrollment management strategies. Such systems assess
where the students are coming from, compile the processes that have
been completed, and highlight those processes that have yet to be
completed to assure enrollment and registration.
The tracking system can personalize
individual follow-up correspondence and permit staff to be much more
pro-active in assuring follow-through and enrollment. Research findings
based on actual and longitudinal (10+ years) data and research, show
that GCC minority enrollment reflects the community percentage in the
local population. This is noteworthy considering the lower educational
attainment of minorities in public schools, as well as economic and
educational disadvantages which are very real obstacles. The high
technology data base has provided the tools and information that have
permitted the college to supply added recruitment efforts. As a result,
the college either meets or exceeds the community percentage of
under-represented students in all categories.
Case Management: The Tracking and Monitoring System allows the program to
focus resources, tracks all services provided, and has helped assure
that students receive comprehensive student resources, such as:
financial aid, individualized guidance and educational planning, and
student follow-up. It also documents
services provided to assure that all students receive the equal
services or extra services where needed. The result is that minority
students (over a ten year time span) have student success and retention
rates comparable (and in some cases higher) to those of other students.
Their retention rates are approximately 80%-- and in many cases close
to 90%-- when assessing credits attempted and earned for the various
cohorts which have been identified.
Criteria:
Quality: The
Data Base Tracking and Monitoring System assures timely and
comprehensive services are provided to under-represented students
because it archives all historical data and keeps track of additional
services needed for each student.
Efficiency: There is evidence that
the innovation does provide for more effective, complete, and
pro-active services to enrolled students by eliminating obstacles and
tracking needed services.
Replication: The
Program can easily be replicated, through programming by the College
Research Services, and can easily be updated to extract data and
information. The system easily adds users and does not require
extensive training to utilize the data base.
Learning: These
results can be shared with colleges with similar needs and limited
resources. There is evidence that many student services programs are
interested in the development and implementation of such initiatives.
The Community College Foundation
hosts the “annual” Tech. Ed. Conference on
The Web address for the
presentation is:
In addition, The Educational Research Information Center (ERIC), a Clearinghouse for Community Colleges, has five (5) research journal articles on the subject, all published by José Mendoza. They can be found at: