MKT101
3 credits |
Introduction to Public
Relations
Emphasizes public relations
techniques used both within and outside the business organization, including
operation of a PR counseling firm.
Prerequisites:
None |
MKT263
3 credits |
Advertising Principles
Introduces the advertising
function within business, including media study, creative strategies, and
advertising campaigns.
Prerequisites:
None. MKT271 recommended, but not required |
MKT267
3 credits |
Principles of Salesmanship
Analyzes and applies the
steps and techniques used in personal selling. Highlights the role
of the professional sales representative and his/her functions as they
relate to the company's mission and customer expectations.
Prerequisites:
None. |
MKT271
3 credits |
Principles of Marketing
An analysis of the marketing
process and environment with regard to the product, pricing, distribution,
and communication in order to satisfy buyer needs.
Prerequisites:
None. |
MKT280
1-3 credits |
Marketing Internship
Marketing work experience
in a business or industry. 80 hours of designated work per credit. Maximum
of 8 credits allowed.
Prerequisites:
Departmental approval. |
