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Other Catalogs |
Programs and Courses
Marketing
General Information
For Information: Richard Shortridge
Phone: 623.845.3225
www.gc.maricopa.edu/business/marketing
Course Descriptions
Course Availability: (F) Fall, (S) Spring, (D) Day, (E) Evening, (Su1) Summer 1, (Su2) Summer 2, (O) Occasionally
Marketing (MKT)
MKT101
Introduction to
Public Relations / 3 credits 3 periods
Emphasizes public relations techniques used both within and outside the business organization, including operation of a PR counseling firm. Prerequisites: None.
MKT109
Introduction to
Fashion Merchandising / 3 credits 3 periods
Explores the various levels and specialized segment of the fashion industry, the principles of fashion, the fundamentals of merchandising apparel, consumers' influence on demand and marketing activities. Prerequisites: None. (S)
MKT263
Advertising Principles / 3 credits 3 periods
Introduces the advertising function within business, including media study, creative strategies, and advertising campaigns. Prerequisites: None. MKT271 recommended, but not required. (F)
MKT267
Principles of
Salesmanship / 3 credits 3 periods
Analyzes and applies the steps and techniques used in personal selling. Highlights the role of the professional sales representative and his/her functions as they relate to the company’s mission and customer expectations. Prerequisites: None. (F)
MKT268
Merchandising / 3 credits 3 periods
Surveys structure and operation of retail organizations. Emphasizes merchandising to include price, location, time promotion and quantity. Prerequisites: None. MKT271 suggested, but not required. (S)
MKT271
Principles of Marketing / 3 credits 3 periods
An analysis of the marketing process and environment with regard to the product, pricing, distribution, and communication in order to satisfy buyer needs. Prerequisites: None.
MKT274AB
Fashion Merchandising
Study Tour / 2 credits 10 periods
A tour of the fashion merchandising industry outside the metropolitan Phoenix area. Includes a variety of experiences and activities to enhance awareness of this multifaceted career. Prerequisites: Department approval.
MKT280AA Marketing Internship / 1 credit 1 period
MKT280AB Marketing Internship / 2 credits 2 periods
MKT280AC Marketing Internship / 3 credits 3 periods
Marketing work experience in a business or industry. 80 hours of designated work per credit. Maximum of 8 credits allowed. Prerequisites: Departmental approval.
