General Catalog 2009-2010

Programs and Courses

Public Relations

• General Information
• Public Relations - Associate in Applied Science (AAS)

General Information

For Information: Julie Knapp
Phone: 623.845.3914

Student Goals: Career-related

Public Relations specialists will be prepared for entry-level jobs in press relations, community or consumer relations, market research, small publication production, political campaigns, fund raising, and volunteer recruitment. Jobs in public relations and related occupations will accompany growth in business and industry.

Program Description:

This program is designed to provide students with journalism, photography, business, and communications skills that will prepare them for entry-level employment in press relations, community or consumer relations, market research, in-house publications, political campaigns, fund raising, and volunteer recruitment.

Students will compile a portfolio of their news and feature writing, photography, publications designs, plans for events and advertising designs. The portfolio will include both published and unpublished work.

Note: Required courses may not be available every semester. Students should consult with a department advisor in planning their academic schedule in order to complete degree requirements in an expedient manner. Degree-seeking students may find it necessary to extend completion time lines and attend both day and evening classes.

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Public Relations - Associate in Applied Science
AAS 3672 / 65 credits

Program Description:

This program is designed to provide students with journalism, photography, business, and communication skills that will prepare them for entry-level employment in press relations, community or consumer relations, market research, in-house publications, political campaigns, fund raising and volunteer recruitment. Students will compile a portfolio of their news and feature writing, photography, publications designs, plans for events and advertising designs. The portfolio will include both published and unpublished work.

(+) indicates course prerequisites.

+ +

ART131 BPC138AB JRN133 JRN234 JRN201 JRN215 JRN235 MCO110 MCO120 MKT101 MKT271 VPT104

Photography I Macintosh Desktop Publication Development of Small Publications Feature Writing News Writing News Production Practicum: Public Relations   Introduction to Mass Communications (3) or Media and Society (3)     Introduction to Public Relations Principles of Marketing Scriptwriting

3 3 3 3 3 3 3 3 3 3 3

+ +

ADA102 ADA114 ART135 BPC238AB CWE198 JRN240 GBS151 GBS233 JRN298 MKT263 VPT102 VPT108

Advertising Production Methods Graphics Printing Processes Photojournalism I Macintosh Advanced Desktop Publication Career/Work Experience (1-3) or Journalism Internship (1-3) Introduction to Business Business Communication Special Projects Advertising Principles Video Technology (3) or Video Production

3 3 3 3 1-3 3 3 1-3 3 3

Core: First-Year Composition:			15 credits 6
+ + +	ENG101 ENG102 ENG111	First-Year Composition (3) and First-Year Composition (3) or Technical Writing (3)
Oral Communication:			3
	Any approved course, see here.
Critical Reading:			3
+ +	CRE101 CRE111	Critical and Evaluative Reading I (3) or Critical Reading for Business and Industry (3)
Mathematics:			3
+ +	MAT102 MAT122	Mathematical Concepts/Applications (3) or Intermediate Algebra (3) or Equivalent
Distribution: Humanities and Fine Arts:			10 credits 3
	Any approved course, see here.
Social and Behavioral Sciences:			3
	Any approved course, see here.
Natural Sciences:			4
	Any approved course, see here.

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