- Introduction
- About GCC
- University Transfer Pathways
- GCC Degrees and Certificates
- MCCCD General Info
- Admission, Registration and Enrollment
- Scholastic Standards
- Graduation Requirements
- Programs and Courses
- Student Services and Activities
- College Environment
- Student Rights and Responsibilities
- Indexes
Other Catalogs |
Programs and Courses
Public Relations
General Information
For Information: Julie Knapp
Phone: 623.845.3914
Student Goals: Career-related
Public Relations specialists will be prepared for entry-level jobs in press relations, community or consumer relations, market research, small publication production, political campaigns, fund raising, and volunteer recruitment. Jobs in public relations and related occupations will accompany growth in business and industry.
Program Description: This program is designed to provide students with journalism, photography, business, and communications skills that will prepare them for entry-level employment in press relations, community or consumer relations, market research, in-house publications, political campaigns, fund raising, and volunteer recruitment.
Students will compile a portfolio of their news and feature writing, photography, publications designs, plans for events and advertising designs. The portfolio will include both published and unpublished work.
Note: Required courses may not be available every semester. Students should consult with a department advisor in planning their academic schedule in order to complete degree requirements in an expedient manner. Degree-seeking students may find it necessary to extend completion time lines and attend both day and evening classes.
Public Relations - Associate in Applied Science (AAS) / 65 credits
Program Description: This program is designed to provide students with journalism, photography, business, and communication skills that will prepare them for entry-level employment in press relations, community or consumer relations, market research, in-house publications, political campaigns, fund raising and volunteer recruitment. Students will compile a portfolio of their news and feature writing, photography, publications designs, plans for events and advertising designs. The portfolio will include both published and unpublished work.
Required Courses: 33 credits
Students must have a grade of “C” or better for each course listed in the Required Courses category. (+) indicates course prerequisites.
ART131 Photography I
BPC138AB Macintosh Desktop Publication
JRN133 Development of Small Publications
+ JRN234 Feature Writing
JRN201 News Writing
JRN215 News Production
+ JRN235 Practicum: Public Relations
MCO110 Introduction to Mass Communications (3) or
MCO120 Media and Society (3)
MKT101 Introduction to Public Relations
MKT271 Principles of Marketing
VPT104 Scriptwriting3 credits
3
3
3
3
3
3
3
3
3
3
Restricted Electives: 7 credits
ADA102 Advertising Production Methods
ADA114 Graphics Printing Processes
+ ART135 Photojournalism I
BPC238AB Macintosh Advanced Desktop Publication
CWE198 Career/Work Experience (1-3) or
JRN240 Journalism Internship (1-3)
GBS151 Introduction to Business
+ GBS233 Business Communication
JRN298 Special Projects
MKT263 Advertising Principles
VPT102 Video Technology (3) or
VPT108 Video Production3 credits
3
3
3
1-3
3
3
1-3
3
3
General Education Requirements: 25 credits
Core: 15 credits
First-Year Composition:
+ ENG101 First-Year Composition (3) and
+ ENG102 First-Year Composition (3) or
+ ENG111 Technical Writing (3)
Oral Communication:
Any approved course, see here.
Critical Reading:
+ CRE101 Critical and Evaluative Reading I (3) or
+ CRE111 Critical Reading for Business and Industry (3)
Mathematics:
+ MAT102 Mathematical Concepts/Applications (3) or
+ MAT122 Intermediate Algebra (3) or
Equivalent
Distribution: 10 credits
Humanities and Fine Arts:
Any approved course, see here.
Social and Behavioral Sciences:
Any approved course, see here.
Natural Sciences:
Any approved course, see here.
6 credits
3
3
3
3
3
4
