Publicity & Marketing
Information
In developing an image for Glendale
Community College through
printed media, it is necessary to represent the college through a
consistent,
quality, and uniform visual image. The following are offered as
guidelines
to help achieve this goal.
GCC AND MCCD LOGO
The official college logo should appear
on all brochures,
posters, and materials that you print. The official font is Goth PJM
and
was custom - designed by one of our faculty. The name of the college
should
appear stacked in three lines in the official font in all uppercase
letters.
The District also recommends its "M" logo be used in the lower left -
hand
corner of any document.
LETTERHEAD
If you would like to create letterhead
for your student
club or organization, you may create your own and have it approved by
the
Dean of Student Life.
OUR MASCOT
The college mascot is the Gaucho, the
Argentine Cowboy
of the Pampas.
SCHOOL COLORS
The official colors of GCC are scarlet,
black, and white.
EQUAL OPPORTUNITY STATEMENT
It is the policy of Maricopa to promote
equal employment
opportunities through a positive continuing program. This means that
Maricopa
will not discriminate, nor tolerate discrimination, against any
applicant
or employee because of race, color, religion, gender, sexual
orientation,
national origin, age, disabled, or veteran status. Additionally, it is
the policy of Maricopa to provide an environment for each Maricopa job
applicant and employee that is free from sexual harassment, as well as
harassment and intimidation on account of an individual's race, color,
religion, gender, sexual orientation, national origin, age, disability,
or veteran status.
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Posters
Designing Tips
Posters As much as possible, posters should be
colorful
and bold. A logo or design, or even a "character" designed specifically
for your program, are all good to include on posters. Try not
to include too much printed information, however.
Keep
the message brief and to the point. Always make sure that you include
dates
and an address and phone number for further information.
Newspaper Ads
Often your posters can serve as newspaper ads. In
any
ad, however, you will want to include more printed information than you
would on a poster. Make sure to be clear about dates, times and
locations,
and don't forget to include your design, logo or character. Again,
remember
to give a phone number to contact for further information.
Flyers
One page or smaller, even business card size,
promotional
flyers can be distributed by hand, mailed, placed in a convenient
location
for individuals to pick up, posted, or used like a poster (they are a
very
versatile item). Flyers should contain more printed information than
either
a poster or an ad, since people can take them along and read them later.
Web Pages
Get with the program and hit the web! More
and
more information is being accessed online by more and more
students.
Reach a whole new audience and promote your organization and activities
by web.
*Posting
Guidlines and Publicity Regulations for posting on the Glendale
Community
College campus.
*Adobe
Acrobat Required
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